The Whitefish Bay Business Improvement District is committed to our customers and the vitality of Silver Spring Drive.  Our mission is to bring you superior shopping, dining, entertainment and business services.  This is accomplished through a collaborative effort among the local businesses, the Village and Civic Foundation with a focus on marketing, public relations, special events, and business retention, attraction and recruitment.” New paragraph: “An authentic, Real Community is what you will find in Whitefish Bay.  Our unique and friendly shopping and entertainment district is where our Real Owners provide Real Customer Service:  genuine, specialized personal care you want and deserve.  Our Real Shopping offers an array of one-of-a-kind products and services not found in your typical shopping center.  We invite you to spend the day in The Real Bay – Real Welcoming, Real Accessible, Real Value.